Sheldon Allen-Owner and CEO of Storm's End Nutrition is a Nez Perce Tribal Member.  He was born and raised on the Nez Perce Indian Reservation in Lapwai, Idaho and has lived a life full of adventure.  He has worn many hats in his life but this is one he hopes will be his last.  He started this company with his partner in hopes of helping people with health issues become educated on the paths they could take to recovery. He is a former US marine and has also taught mixed martial arts and helped coach a wrestling team in Grangeville, Idaho.  He is an avid outdoor enthusiast.

Dr. Geneve Bean was born and raised in SE Idaho on a small farm.  She too has worn many hats in life.  As a child she had many health issues and ran the gamut of modern healthcare.  After being poked and prodded for years she took measures into her own hands and embraced natural healing and has never looked back.  Dr. Bean or Dr. "Eve" as many refer to her as, has a degree in Holistic Nutrition as well as a Doctorate in Naturopathy.  She started teaching herb classes locally in 2013.  She hopes to offer online classes soon.  She is dedicated to her students, her clients, and her family.